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Hackney, Fiona () Woman Appeal. A New Rhetoric of Consumption: Women’s Domestic Magazines in the s and s. In: Women’s Period

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women' with salaries of ££ per year and £ in exceptional circumstances (Aug 30).

The American J. Walter Thompson (JWT) agency installed a Women's Editorial Department entirely staffed by female copywriters and W. S. Crawford launched their Women's Department run by Margaret Havinden (Scanlon ).

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Magazine historian Jennifer Scanlon highlighted the 'missionary spirit' and 'social service goals' of advertising at JWT where women advertisers believed that they could 'improve the position of women' ( ).

In Britain, women such as Ethel Wood, a Director of the British Samson Clarke agency and lifelong advocate for women, and the social reformer, author and magazine Agony Aunt, Leonora Eyles, agreed (Wood ; Hackney ). Service magazines were characterised by closer ties between spe