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Lebanese presenter Nadim Koteich on the ‘intellectual battle’ for regional culture
DUBAI: “The material that appeals to the younger generation is less related to geopolitics and more related to values and emotions: The videos that expose lying, hypocrisy and contradictions, and the filthiness of the political elite across the board, are basically the hits among this generation.”
Sky News Arabia’s Nadim Koteich is talking about the radical shift in the Middle East’s media landscape in recent years.
And the Lebanese presenter is well placed to do so, as a veteran journalist and broadcaster adapting to that shift. He is known for his biting satirical and political commentary which has proven hugely popular online. His new Monday-to-Friday show, “Tonight With Nadim,” is, he says, a natural progression of his previous work.
“Even the most traditional giants in the market are adopting digital strategies in terms of distribution and channeling the message,” he tells Arab News.
“My